Here are pdfs of some of the work I have done for clients in the past. These include work spanning more than a decade and a range of technology and business clients. Some of the writing is freelance, some from my days as a PR technology writer, corporate marketing executive, and contract consultant. White Paper […]
As long as we are renaming many things these days, (streets, schools, etc.), I think it is time to rename some of our favorite sporting events, not because of inclusivity, but to make them more descriptive of the actual game being played. Especially the ones which use some type of a ball as a main […]
After the preview party on Friday night, we were keyed up for the Big Event.It rained.Oh, how it rained on Saturday morning. Winds, spirea bushes bent to the ground. Hairdos to be ruined. Posters to be delivered intact! Trouble. Alice Mooney Sanders, who was in charge of the Memorabilia Table, solved her problem by dumping […]
Recently I was researching and writing about a topic related to cross-cultural communications. Specifically, how U.S. based project managers could better manage offshore software development projects by better understanding their counterparts in India. I think my learnings are applicable to a variety of business situations. It’s no surprise there are many differences in the way […]
Data is everywhere. A byproduct of the social media explosion, an avalanche of data is being generated, validated and compiled by companies and organizations. With all this tantalizing information at their fingertips, smart marketers are eagerly integrating data-driven “infographics” into their marketing mix as a way to convey their complex messages in a simple manner. […]
A good editor is worth his or her weight in Pinot Noir. I can critique my own writing to a point. I never submit a first draft to a client. That’s kind of obvious, I guess. Depending on budget and timing, I usually go through the draft half a dozen times, testing each sentence for […]
Many B2C companies know how to leverage the power of humor in their marketing campaigns. B2B marketing, on the other hand, can be clever and compelling, but is rarely funny. B2B marketers tend to steer away from the kind of edgy humor eagerly anticipated in Super Bowl advertisements. They may see humor as too risky, […]
Good food and good content have much in common. This fact is often reinforced to me when I visit the offices of The Content Factor, a content marketing firm that conveniently shares office space with The Food Movement, who manage the largest food truck commissary kitchen in the southeast, and provide, cooking team building and […]
“Omnichannel” has created a revolution in online retail. For those who don’t know, omnichannel is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone, or in a brick and mortar store. And omnichannel consumers […]
Reading Mark Garvey’s homage to the classic writing guide “Elements of Style ” in the Wall Street Journal made me think that the texting tweeting teen generation may have their hands full as they try to enter the working world. Least of which is learning or re-learning how to communicate the way they were properly […]
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