My Writing Samples

Here are pdfs of some of the work I have done for clients in the past. These include work spanning more than a decade and a range of technology and business clients. Some of the writing is freelance, some from my days as a PR technology writer, corporate marketing executive, and contract consultant. eBook for […]


Breathe Life into your B2B Marketing using Humor.

Many B2C companies know how to leverage the power of humor in their marketing campaigns. B2B marketing, on the other hand, can be clever and compelling, but is rarely funny. B2B marketers tend to steer away from the kind of edgy humor  eagerly anticipated in Super Bowl advertisements. They may see humor as too risky, […]

Is Your Content Ready for the Omnichannel World?

“Omnichannel” has created a revolution in online retail. For those who don’t know, omnichannel is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone, or in a brick and mortar store. And omnichannel consumers […]