Why “Us vs. Them” Doesn’t Work at Work.

Recently I was researching and writing about a topic related to cross-cultural communications.  Specifically, how U.S. based project managers could better manage offshore software development projects by better understanding their counterparts in India. I think my learnings are applicable to a variety of business situations. It’s no surprise there are many differences in the way […]

Why we love infographics. (And your customers do too.)

Data is everywhere.  A byproduct of the social media explosion, an avalanche of data is being generated, validated and  compiled by companies and organizations.    With all this tantalizing information at their fingertips, smart marketers are eagerly integrating  data-driven “infographics” into their marketing mix as a way to convey their complex messages in a simple manner. […]

My Writing Samples

Here are pdfs of some of the work I have done for clients in the past. These include work spanning more than a decade and a range of technology and business clients. Some of the writing is freelance, some from my days as a PR technology writer, corporate marketing executive, and contract consultant. White Paper […]

Breathe Life into your B2B Marketing using Humor.

Many B2C companies know how to leverage the power of humor in their marketing campaigns. B2B marketing, on the other hand, can be clever and compelling, but is rarely funny. B2B marketers tend to steer away from the kind of edgy humor  eagerly anticipated in Super Bowl advertisements. They may see humor as too risky, […]

Is Your Content Ready for the Omnichannel World?

“Omnichannel” has created a revolution in online retail. For those who don’t know, omnichannel is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone, or in a brick and mortar store. And omnichannel consumers […]