What’s the Difference Between “Copy” and “Content”?

When did “content” replace “copy” as the preferred term for information displayed on websites and in social media? For many years, marketing and advertising writers were always known as copywriters. That’s how I started my career in advertising, as a jr. copywriter. Anyone who watches Mad Men knows about the trials and travails of plucky copywriter Peggy […]

Life as a Consultant: Traits of the Best Recruiters

Having worked in the IT staffing industry for many years, I have had numerous interactions with recruiters of all shapes and sizes. Not as a candidate or consultant, but as a colleague. My opinions of them individually varied of course, but overall I found recruiters to be smart, ambitious, friendly, and disciplined. But I didn’t […]

My LinkedIn “Endorse-back” Strategy

If you are active at all on LinkedIn (I am because I am seeking my “next great opportunity), you probably have received a flurry of emails from your connections endorsing you. Endorsements are the shortcut version of recommendations, and don’t require nearly as much effort as writing a  paragraph or two recommendation. Or thought for […]