Are job seekers really keen on using mobile devices to search for jobs? My initial assumption was the desire is there, but the market is not quite optimized to support them. Desktops PCs and laptops are dinosaurs, the cloud is enveloping everything, and everyone is going mobile right? Pardon brief 70’s diversion. Of course our […]
Monthly Archives: January 2013
They’re back! (Not sons and daughters of baby boomers living with their parents). At MATRIX we have witnessed a different trend, of former employees returning to the fold. Is this a good thing for us, and for them? Conventional wisdom holds that hiring former employees is a bad idea. Some firms even have a hard […]
In July my 15-year old son and I went on a Northern Tier Boy Scout wilderness canoeing trip in Atikokan, Ontario. Our crew consisted of five boys and three adult leaders. It was a great time, very challenging, with many adventures along the way. For the first time since I can remember we were also […]
Recently we in marketing were trying to come up with a trivia question for our new consultant newsletter. Seemed simple enough. Create a difficult, but not impossible question for our brainy IT consultants, let the recipients sweat over it a bit, and ultimately give away a $100 prize to the winner. Well it took us […]
History lesson. The word “brand” originally meant anything hot or burning, and was associated with marking livestock with a unique symbol, so that the owner could identify and claim the animals later if they got lost or stolen. Good for the rancher, not so good for the cattle. Applied to marketing, British brewery Bass & […]
This is a serious question. A colleague and I were working recently on a new data sheet for one of our service offerings. I offered up the usual, a collection of paragraphs, woven together that tell the story (pain points, how we address them, our differentiators, call to action, etc.) He took one look, frowned, and told […]
For some people, a lot. We’ve all encountered colleagues who are very concerned that their job title accurately reflects their contribution in terms of their skill level and position within the corporate hierarchy. And then there are others who could care less what they are called, as long as they have meaningful work and commensurate […]
I admit it. I am kind of a Facebook creeper. Actually, I used to be. Now I am a recovering Facebook creeper. For some time I have felt gradually more uneasy about poking around on peoples pages, looking at photos and posts and then moving on – undetected. I didn’t participate much. Something about broadcasting […]
Not figuratively. Literally. There I was tromping around Sunday afternoon in my flip flops and shorts through the ivy, spraying Roundup on my prolific backyard weed population. Step… step…. Step… squirt squirt… squirt…, then bang! A sharp pain, like somebody had plunged a knife in my ankle. I dropped to my knees and there […]
RickSand Blog 