A good editor is worth his or her weight in Pinot Noir. I can critique my own writing to a point. I never submit a first draft to a client. That’s kind of obvious, I guess. Depending on budget and timing, I usually go through the draft half a dozen times, testing each sentence for […]
Category Archives: content marketing
Many B2C companies know how to leverage the power of humor in their marketing campaigns. B2B marketing, on the other hand, can be clever and compelling, but is rarely funny. B2B marketers tend to steer away from the kind of edgy humor eagerly anticipated in Super Bowl advertisements. They may see humor as too risky, […]
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