Breathe Life into your B2B Marketing using Humor.

Many B2C companies know how to leverage the power of humor in their marketing campaigns. B2B marketing, on the other hand, can be clever and compelling, but is rarely funny. B2B marketers tend to steer away from the kind of edgy humor  eagerly anticipated in Super Bowl advertisements. They may see humor as too risky, […]

Embrace the “Power of Three” in Content Marketing

Ever since I learned my ABC’s, I have been aware of the beauty, power and symmetry of “the number three” in communications. Many things in life resolve to three. Think of popular culture. Three Little Pigs, Three Blind Mice, Three Stooges, etc. According to Pythagoras and the Pythagorean school, the number three, which they called […]