For your LinkedIn Profile, take a lesson from Facebook and live it up a little.

C’mon people, live it up a bit. Show us what you’re working with. I know LinkedIn is a professional networking forum where professional decorum is scrupulously maintained. Pictures are tasteful. Spam is minimal.  Comments are respectful.  Etc. etc. etc. That doesn’t mean your profile has to be boring. There are some very good reasons to […]

How to Write a Client Blogpost.

It’s not easy.  Ghost-blogging, that is. For a client.  It’s one thing to write your own blog (like this one).  Approval comes easy when you are self-blogging.  No deadlines, no editors, no worries about relevancy or click-throughs or conversions. Clients, however are harder to please. Funny thing about that. They expect results.  Client blogs must […]

What’s the Difference Between “Copy” and “Content”?

When did “content” replace “copy” as the preferred term for information displayed on websites and in social media? For many years, marketing and advertising writers were always known as copywriters. That’s how I started my career in advertising, as a jr. copywriter. Anyone who watches Mad Men knows about the trials and travails of plucky copywriter Peggy […]